10 You want to learn about the path that we took at Zappos to go from nothing to over $1 billion in gross merchandise sales in less than ten years.
9 You want to learn about the path that I took that eventually led me to Zappos, and the lessons I learned along the way.
8 You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones.
7 You want to figure out the right balance of profits, passion, and purpose in business and in life.
6 You want to build a long-term enduring business and brand.
5 You want to create a stronger company culture, which will make your employees or colleagues happier and create more employee engagement, leading to higher productivity.
4 You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits.
3 You want to build something special.
2 You want to find inspiration and happiness in work and in life.
1 You ran out of firewood for your fireplace. This book makes for an excellent fire starter.